Every once in awhile you notice something and then because you notice it, you notice it more and more and more... Like when you're thinking of buying a car. You didn't know this model existed until you heard about it, and now you're going down the road and - "HEY! There's one!" and "HEY! There's ANOTHER one!" and on and on it goes until you either buy that vehicle, or realize you don't want it and find another one to notice everywhere...
Lately, I've been hearing how amazing everything is. Not just little things, but everything.
I love this picture, it's amazing!
This new technological whatever is amazing!
This pasta sauce is A-MAAAAZING!
Watch this video, it's amazing!
Amazing, Amazing, Amazing...
Which got me to thinking... We live in a great time to be so constantly amazed and entertained. It reminds me of sugar. You get a little bit, you want some more, then some more... All the while it's not really nourishing you like you need. But it's that immediate rush that makes us all happy. I see people like that on social media, pandering to the false currency of likes and shares. Have a bazillion friends, and get them to like your stuff, you seem popular. But like a drug addict, it's never good enough now, is it?
Rather than be amazing, I'd prefer my work to be memorable.
My art is photographic. I capture something in front of me and can share it with others. It's a pretty simple process when you think of it. Sometimes the magic happens right in front of me in broad daylight. Other times, the magic is in the orchestration of lights and scenarios, props or costumes, expressions, moods, feelings...
But at the end of the day, I rarely want the image to be about me. I want my work to honour the subject I'm shooting. I want the viewer (you) to see that person, that place, that thing, and maybe in a new way. To have it resonate with you, have it mean something more than just having initial impact. To not just create a disk of pictures that ends up in someone's junk drawer... I want to create images that people adore, that become their relics, their heirlooms, their legacy.
Here's hoping I make less amazing pictures, and more worth treasuring.